In the mid-1960s, an enterprising young marketer and advertising guru named Baxter Finley began a search for quality men's grooming products. Motivated by the difficulty in finding them, he founded Baxter of California, a small personal care company headquartered in Beverly Hills, CA. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions. to anti-aging, shaving, cleansing and basic skincare.
